L.I.V.E

L.I.V.E. (or Lemons is Very Exotic) is a capitalism company that SpongeBob has to face in SpongeBob SquarePants: War for Bikini Bottom.

History
L.I.V.E. was founded by Johnny Electron in order to rebuild Bikini Bottom after E.V.I.L. took control of Bikini Bottom during the events of SpongeBob SquarePants: Battle for Bikini Bottom.

They're first big move was buying the Krusty Krab, a popular restaurant, and improving it aesthetically. A couple weeks later, they began building a highway to get around Bikini Bottom easily.

Johnny Electron
Johnny Electron is the founder and CEO of L.I.V.E. He wanted to make a difference, so he decided thatthe attack from E.V.I.L. was a sign Bikini Bottom needed to change.

Joey Fishkins
Joey Fishkins is the new supervising manager for the Krusty Krab. He, at first, appears calm and collected, but when he is angered, he reveals a rude side.

Ray
A head staff for L.I.V.E. He was featured in a deleted scene in The Last Donut.

Employees

 * Construction fish
 * Moving fish
 * Demolition fish
 * Business fish